You protect what you love and one thing I love a lot is Lake Michigan. I am so grateful to have what many refer to as the “third coast” in my backyard!

My friends over at Lake Effect Co. love the lake just as much as I do, actually maybe more. They are constantly striving to not only take action towards protecting our lakes, I mean they donate 5% of sales to organizations helping our lakes, they also want to help influence others to love, appreciate and protect the lakes the same way.

Starting August 1st, Lake Effect Co. is challenging us all to make one small change daily, for the next 22 days (because it’s said it takes 22 days to form a habit) that will help to positively impact both our lakes and Mama Earth as a whole.

Now, you may be thinking “Great! Let’s make some changes, but how am I supposed to come up with 22 days worth of changes?”

Don’t you worry, the amazing peeps at Lake Effect have that all covered! Just drop your email, here, then each day you will receive a prompt right to you inbox! And no need to stress, the tasks for each day are simple things to implement in your day to day life such as being conscious about what is in your hygiene and beauty products, planning ahead and packing a lunch instead of buying one wrapped in plastic or styrofoam, and being conscious of turning off the lights and embracing the sunlight. After all, your sustainable lifestyle should be one that is beneficial and easy on the earth, but also on yourself.

Make sure to share your 22 day journey on social media with the #LongLiveLakeLifeChallenge because by doing so you have the change to win a little something to help you continue living you new and improved sustainable lifestyle in addition to a $50 donation made in your name to FLOW.

We are in the heart of summer which for most people means more beach and lake time! Let’s make that time matter a little bit more by helping to leave our lakes a little better than they were before so that others can love their beauty just as much as we do!

P.S. Want to get your own "Long Live Lake Life" shirt from Lake Effect Co.? Use my code "MADISYN15" to get 15% off!

(I do make a small commission if you use my code, but don't worry, I would never recommend you to somewhere I didn't love!)